15 years piloting digital with
a pioneering, can-do spirit
I am a seasoned digital strategist working in the industry for 15 years, and passionate about making the online and offline experiences meet to build stronger brands & increase business … Maybe because I am not just a digital native: my first work experience was a Design agency and I like the real shop as much as the online experience.
Background (2000-2010)
I began my career at Publicis as part of various digital boutiques & integrated agencies including Razorfish, Publicis Dialog, Publicis Modem, Digitas.
During my time at Publicis I directed multiple accounts for global brands such as Coca Cola, Movistar, Samsung, Pernod Ricard, as well as the Ministry of Defense.
I built up the digital planning unit (2000-2010), before joining LVMH Wines & Spirits Division as the Global Head of Digital for Moët & Chandon, Dom Pérignon & Mercier Champagne Brands.
• Built digital department
• Defined brand vision and online identity
• Set up and expanded the brand platform worldwide
• Developed social media strategy
• Launched & activated products
• Built activations for e-commerce
• Leveraged brand ambassadors
• Managed House Cellars Visits in Epernay
• I piloted digital innovation across online marketing channels and retail (augmented window displays, sales team iPad apps for on-trade activations, enhanced product discovery on events).
• I empowered in-house digital capabilities, sharing knowledge and adapting work frames and work flows with Legal, Marketing, PR and local market executives.
• I recruited a 4-man digital team, and carefully selected a collective of proven digital specialists to sustain and develop The Maison ambition on digital opportunities.
The choice of freelancing (2013-Now)
In 2013, with a 4 talents team in place at Moët & Chandon and the next year plan mapped, the digital role was fully integrated within the organization. I had experienced the demand for businesses to adapt the industry and step up their digital transformation needs.
I captured the opportunity to keep high on innovation and concentrate on digital transformation needs within Moët Hennessy group and for other luxury & lifestyle brands, becoming a freelance Digital Strategist & Project Manager.
My vision
What I love about my job is helping businesses evolve and adapt at the same rate as consumer behavior and digital trends - improving results with technology whether the objective is to heighten brand image, increase sales or develop work productivity and staff wellbeing.
I’m passionate about delivering projects from the initial vision through to execution, and mobilize for my clients a two-fold skillset: strategic planning and project management.
Together we build your vision, develop a strategy and manage implementation.