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  • Hello, I am Marina Drocourt

    Digital Strategist & Project Manager

I help brands and businesses go the extra mile

My passion is to support brand & business development by leveraging technology
to accelerate business transformation. From strategy to delivery. I like
to make things happen. Exploring new frontiers is my fuel.
  • Digital transformation

    I help businesses capture the opportunities raised by the ever evolving digital lifestyle and economy. I work with Strategic Marketing or Business Development teams (Sales, Trade, Business Intelligence) on growth challenges, to imagine solutions to bring value to the business. We build them with technology.
    Along different sprints, we write the vision, build the roadmap and the budget, set up pilots, learn, improve and deploy.
    Change gets into action.

    • Growth development, E-retail Business Intelligence & Retailers profiling for Wines & Spirits
    • Team performance, Collaborative worktool for Retail worldwide remote teams
    • Education, Bespoke digital induction for CODIR
    • Open to the next one!

  • Digital Project management

    I bring + 10 years of digital project management to help Digital, Marketing, Communication, or Public Relations teams overcome heavy activity periods when in-house resources are low.
    I become part of your team to pilot the project, managing in-house team members, agencies, stakeholders, timings and deliverables, all with a positive and can-do attitude. You can delegate with trust and invest your own time on other tasks at hand.

    • Big data, E-retail analytics dashboard (QlikSense)
    • Brand content, video production
    • Digital retail, in-store product discovery for Travel Retail
    • E-marketing, worldwide product launch direction
    • Social media, 6-months editorial direction for a luxury brand.

  • Digital coaching

    Wondering how you can take your digital communications to the next level? Are you doubting your agencies? Trying to work out which work stream should take priority or how to optimise your budget to reach all objectives?
    Digital coaching is like working with a personal trainer. I listen, ask, study & analyse, then we create a plan to get your objectives done. It can be one session or a number of sessions over an agreed time period.
    Do you feel you need a trainer?

    • Agency selection
    • Twitter live tasting plan review
    • Trend session
    • Twitter & Instagram team training (50 pax)
    • Digital innovation year plan priorities review

I work with them

In-store digital activation, visual performance dashboarding, collaborative work tools, awareness strategy, brand content
production, social media strategy and management, product launch, e-PR, digital activation year-plan
and budget, agency selection, performance dashboarding, training & education.

How can I help you?

Drop-in a few words and I get back to you
Or would you rather talk on the phone? +33 (0)6 72 01 34 77
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